职称职务：助理教授

研究领域：不道德行为、生态文明、红色旅游等

研修经历：

伟德国际1949始于英国管理学院 市场营销专业 博士学位

南开大学旅游与服务学院 旅游管理专业 硕士学位

伟德国际1949始于英国旅游学院 旅游管理专业 学士学位

教学工作：

承担本科生课程《形势与政策》

代表性成果：

论文：

Yu, Yu, Bing Pan, RanRan Cui, Jianping Liang, and Jifei Wu. 2023. “Cultural Mindsets Matter: Reexamining the End Effect in Tourism Experiences.” Journal of Travel Research 00472875231190000. doi: 10.1177/00472875231190000.

Yu, Yu, Hongyan Yu, and Bingcheng Yang. 2022. “Healthy or Tasty: The Impact of Fresh Starts on Food Preferences.” Current Psychology. doi: 10.1007/s12144-022-03600-2.

Zhang, Hongchao, Yu Yu（共一）, and Yinggao Qin. 2023. “The Effects of Constrained Mobile Coupons in the Mobile Channel.” Journal of Retailing and Consumer Services 75:103542. doi: 10.1016/j.jretconser.2023.103542.

Yang, Bingcheng, Hongyan Yu, and Yu Yu. 2021. “More Experience, Less Loneliness? Exploring the Effect of Experiential Purchases on the Alleviation of Loneliness.” Frontiers in Psychology 12:581183. doi: 10.3389/fpsyg.2021.581183.

Yang, Bingcheng, Hongyan Yu, Yu Yu, and Miaoling Liu. 2021. “Community Experience Promotes Customer Voice: Co-Creation Value Perspective.” Marketing Intelligence & Planning 39(6):825–41. doi: 10.1108/MIP-01-2021-0030.

联系方式：yuyu28@mail.sysu.edu.cn